For people in the social media / PR 2.0 space who like some flexibility in how they define or describe their professional roles, this site and its participant requirements are about as friendly as we could make them. It’s pretty much a self-selecting process, with the one slightly restrictive requirement that we expect people putting their profile up here to have been working in the field for at least a year.

For people who like more precise definitions and more stringent entry requirements, there may be an element of discomfort. We hope, if you are working in the field, you will join anyway: you never know, you might get to like it here!

If you are a fan of Ricardo Semler (Maverick, The Seven- Day Weekend) you’ll understand that there is a seriousness of purpose underlying the laissez faire approach Lonnie and I are taking here, not just about requirements for participation, but about what the site might evolve into and how it might operate in the meantime.

In other words, we are making it up as we go along. And we are not embarrassed about that. We think that is actually quite smart, given how fast the world, the economy, the social media space itself, are changing.

But that’s just what we think. Or at least, today, what I think. It’s what Lonnie thought yesterday, but that was then and I haven’t discussed it with him today.

What’s your view about how this site can develop to help us all – or as many of us as want to play?

Just as long as we keep it fun. Please.

freeway Pic – cc – by Des Walsh, en route Las Vegas to Los Angeles 2008